The University at Albany – State University of New York engaged with Tripsix design to help build a campaign to promote and ultimately increase their leads and applications for Campus run Study Abroad programs. Emphasis was to be especially placed on promoting to and demonstrating the benefits and support available to the most diverse range of students possible.
One of the biggest challenges was creating a campaign and set of collateral that aligned closely with UAlbany’s primary branding yet was uniquely for the Study Abroad departments.
I developed background isometric cuboid framework guidelines that would help define a baseline for various repeated elements to anchor off. This could then be scaled and reused across a variety of print applications to ensure some symmetry across all print materials whether large format professional print or internal print.
