ABOUT THIS PROJECT

Redesign and rebuild of PAA's website and digital experiences

Performing Arts Abroad (PAA) offers unique and fulfilling international performing arts programs to individuals and groups, enhancing understanding of our diverse world through the transformative arts of music, dance, theatre, and film.

PAA wanted to modernise their website and increase their appeal to their largely student demographics whilst also adding additional functionality to the website.

As part of our on-going partnership, we supported PAA during their website refresh project by providing design, UX and UI services which paved the way for planning their website redesign. Working alongside decision makers, stakeholders and developers, we provided menu systems, style guides and custom page designs for all major page templates.

We utilised Craft and Invision to create the planned site architecture, wireframes, low fidelity mockups and then high fidelity assets and style guides for the dev teams to use.

CLIENT
INDUSTRY
PROJECT SCOPE

Website homepage before and after comparison

Please use the slider below to see a before and after comparison of the websites homepage design and layout.