Saami snow approached Tripsixdesign to commission us to assist with developing a strong winter clothing brand. After some initial meetings it was established that the brand needed to be modern, bold and tie into the Saami tribes people heritage whilst also being distinct from the many competitor brands out there.
Saami are a new company, and in order to gain market recognition amidst strong competition, especially with so few initial products, the brand had to appeal to both skiers and snowboarders and general outdoors people. Their brand positioning was high performance products at affordable prices with an emphasis on quality and customer service.
We developed the primary brand, business materials, website concepts, product concepts and other materials whilst also supporting Saami throughout their product development phases which are often protracted and difficult.
